About Us: On The Border Natural Tortilla Chips
Our Story
Founded in 2012, On The Border Natural Tortilla Chips is a news website dedicated to bringing you an authentic and unbiased journey through the world of natural tortilla chips. We started with a simple mission: to explore and share the stories behind the delicious and often overlooked natural tortilla chip brands that deserve recognition. Over the years, our site has evolved into a vibrant community for chip enthusiasts and foodies alike.
Milestones and Achievements
- 2015: Launch of our comprehensive database, cataloging various natural tortilla chip brands and their unique flavors.
- 2017: Introduction of in-depth reviews and ratings, helping readers discover their new favorite chips.
- 2019: Collaboration with local artisans and small-batch producers, providing exclusive content on the art of tortilla chip making.
- 2021: Expansion of our team to include passionate food writers and critics, ensuring diverse perspectives.
Our Purpose and Core Values
On The Border Natural Tortilla Chips is more than just a news website; it’s a platform dedicated to:
- Promoting Transparency: We fill an information gap by providing transparent and detailed insights into the natural tortilla chip industry, from farming practices to ingredient sources.
- Unbiased Reporting: Our core value lies in presenting unbiased reviews, allowing readers to make informed choices based on accurate, reliable data.
- Celebrating Craftsmanship: We appreciate the art of tortilla chip making and strive to showcase the dedication and heritage behind each brand.
Filling a Niche: Why We Exist
The internet is filled with information, but when it comes to natural tortilla chips, there was a distinct lack of comprehensive, unbiased sources. Many brands struggle to gain recognition beyond their local markets, and consumers often face challenges in making informed choices. Our goal is to bridge this gap by offering:
- Reliable Reviews: We test and review each chip, ensuring our readers get honest feedback about taste, texture, and overall experience.
- Educational Content: Through articles, interviews, and behind-the-scenes looks, we educate our audience about the industry, its challenges, and the people who bring these chips to life.
- Community Engagement: We foster a community of chip lovers, encouraging discussion, sharing of recipes, and meaningful conversations.
Ensuring Accuracy and Reliability
To maintain the integrity of our content, we have implemented several measures:
- Strict Review Criteria: Our review process is rigorous, ensuring every chip is evaluated based on quality, consistency, and flavor profile.
- Fact-Checking: We cross-reference all information to ensure it aligns with brand claims and industry standards.
- Regular Updates: The food industry evolves, and so do our reviews, as we stay up-to-date with new releases and trends.
Serving Our Audience
Our target audience includes:
- Food Enthusiasts: Individuals passionate about discovering unique culinary experiences and exploring different flavors.
- Health-Conscious Consumers: Those seeking natural, wholesome options without compromising on taste.
- Chip Connoisseurs: True believers in the art of tortilla chip making, eager to learn and share their knowledge.
We aim to serve them by:
- Providing insightful articles and product comparisons to aid in their purchasing decisions.
- Encouraging user engagement through comments and feedback, fostering a sense of community.
- Offering exclusive discounts and promotions, partnering with brands for the benefit of our readers.
Meet Our Team (AI-Generated Names)
- Alexa Chipwell – Editor-in-Chief, a seasoned food journalist with a keen eye for detail.
- Cori Tortilla – Senior Content Creator, responsible for crafting engaging and informative pieces.
- Mason Salt – Research Analyst, dedicated to unearthing industry insights and trends.
- Zara Cracker – Community Manager, ensuring our platform remains a hub for chip lovers to connect.
- Ethan Bean – Graphic Designer, bringing visual appeal to our website with captivating illustrations.
Our Business Model
On The Border Natural Tortilla Chips operates as an independent online publication, funded by:
- Affiliate Partnerships: We collaborate with tortilla chip brands and retailers, earning a small commission on qualifying purchases made through our affiliate links.
- Sponsored Content: Selectively, we feature sponsored articles, ensuring transparency in our relationships with brands.
- Advertising: Display ads and sponsored products are used to support our website’s operations.
Get in Touch!
If you have questions, feedback, or a story to share, please reach out to us via our Contact Us page. We welcome your input and look forward to building a vibrant community together!